Metadata Glossary

Every term this site throws around, defined in plain language.

C2PA
Coalition for Content Provenance and Authenticity — an open standard for cryptographically signed provenance (“content credentials”) stored inside media files. The primary field platforms scan for AI labeling.
JUMBF
JPEG Universal Metadata Box Format — the container used to embed C2PA data inside JPEG files (typically APP11 segments).
EXIF
Exchangeable Image File Format — camera metadata: exposure settings, timestamps, orientation, GPS coordinates and device identifiers.
XMP
Extensible Metadata Platform — Adobe’s XML-based metadata standard. AI tools use custom XMP namespaces to record prompts, seeds, models and software versions.
IPTC
Press-telecom metadata standard for attribution and rights. Includes “Digital Source Type”, a field that declares whether an image was created or altered algorithmically.
PNG text chunks
Ancillary PNG segments (tEXt, zTXt, iTXt) used by Stable Diffusion UIs and ComfyUI to store complete generation parameters and node graphs.
Content Credentials
The user-facing implementation of C2PA — displayed as pinwheel icons or “AI Info” labels depending on the platform.
Digital Source Type
IPTC field enumerating how an image was produced: digital capture, trained algorithmic media, composite, and so on.
SynthID
Google’s pixel-level watermarking technique. Embedded in image data rather than metadata, so metadata strippers cannot touch it.
Provenance
The recorded history of a piece of media: who or what created it, when, and with which edits.
GenAI label
Generic term for platform-side disclosures such as Meta’s “AI Info”, Pinterest’s GenAI tag or TikTok’s AI-generated notice.
Entropy-coded data
The compressed pixel payload of a JPEG between SOS and EOI markers. Byte-exact cleaners leave this untouched — pixels do not change.