CPM Calculator

Calculate cost per 1,000 ad impressions.

Total Cost

Impressions

How to Calculate

CPM = (Total Cost / Total Impressions) × 1,000

Divide the total ad cost by the number of impressions, then multiply by 1,000.

Worked Example

Cost: £500, Impressions: 100,000 → CPM: (500/100000) × 1000 = £5.00.

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